★ Institutional Briefing ★

Be American. Stay Republican.

An independent American movement centred on enduring Republican principles, national identity and civic participation.

Apparel is one expression. The organisation exists to preserve, communicate and strengthen a durable civic identity built around American and Republican principles.

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What BASR Is

Be American Stay Republican operates through three integrated components.

Movement

Community & Identity

A community built around American identity, conservative principles, and enduring Republican values. BASR exists to unite patriots around shared civic ideals.

Media & Education

Content & Dialogue

Original articles, historical material, commentary, video and educational content that explore American history, conservative thought, and civic participation.

Commerce

Expression & Participation

Patriotic apparel and physical products that allow supporters to visibly participate in and express their commitment to the movement.

Our Principles

The 4 core pillars that define the BASR movement.

Freedom

Individual liberty is the cornerstone of the American promise. We defend your right to speak, worship, work, and build your life without government overreach.

Founded on the Declaration of Independence and the Bill of Rights.

Patriotism

We love this country — its history, its people, and its flag. Being American means honoring those who came before and protecting what they built for those who come after.

Rooted in respect for American institutions, values and traditions.

Rule of Law

A strong, fair justice system is the foundation of an orderly society. We believe in the Constitution as written and equal accountability under the law for all.

Grounded in the Constitution and the principle of equal protection.

Opportunity

Free markets and low taxes create the conditions for every American to thrive. Hard work, not handouts, is how we build prosperity for every community.

Derived from free enterprise principles and the pursuit of happiness.

Why BASR Exists

"Political personalities change. Principles must endure."

Be American Stay Republican exists to preserve, communicate and strengthen a durable civic identity built around American principles and conservative governance.

Political movements are often built around individual personalities. But the strongest movements are built on enduring principles — constitutional government, individual liberty, limited government, free enterprise, family, community, and faith.

BASR was founded on the belief that these principles are larger than any single election, personality or political moment. They deserve to be celebrated, preserved and passed forward.

We believe patriotism and Republican principles are not tribal—they are civil, constitutional and rooted in American history. When citizens wear BASR, they are aligning themselves with 250 years of American liberty and the principles that sustain it.

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Republican principles are rooted in constitutional governance and enduring American ideals.

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Individual liberty, responsibility and community are the bedrock of a healthy republic.

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Patriotism transcends personality and unites citizens around shared values.

Organisation

Be American Stay Republican™

Operating Jurisdiction

United States

Primary Activities

Apparel Commerce, Digital Content & Education, Civic Engagement

Leadership

Founder & Publisher

Rico Sharma

Rico Sharma is the founder and publisher of Be American Stay Republican™, a Houston, Texas based apparel brand and civic project built around four principles: freedom, patriotism, the rule of law, and opportunity. He started the brand after years of conversations with neighbors, small business owners, and veterans who felt proud of their country but underrepresented in the clothing they could actually buy. The idea was simple: make well-made American apparel that says something plainly, and pair it with writing that explains the ideas behind it rather than shouting slogans.

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Governance & Transparency

Funding Model

BASR revenue comes from apparel commerce, digital content and audience engagement. It is independent and not funded by political parties, PACs or candidates.

Political & Legal Status

BASR is not affiliated with, authorised by, endorsed by, or funded by the Republican National Committee, any political party, any political action committee, any campaign, or any candidate for office.

Editorial Standards

Content reflects conservative principles, historical accuracy, and civil discourse. Editorial opinions are clearly identified.

Professional Contact

Media, partners, advisers and institutions can contact BASR through the professional enquiry form.

Contact BASR